Audit & priorities
Review your website’s search foundations, content and current visibility. Turn the findings into a practical order of work.
Indexing · Mobile usability · Website performance · Competitor contextHelp the right people discover your organisation and understand what you offer. We connect search visibility with useful content, sound website foundations and a clear next step.
The starting point depends on your website, audience and priorities. We agree the work around what needs attention.
Review your website’s search foundations, content and current visibility. Turn the findings into a practical order of work.
Indexing · Mobile usability · Website performance · Competitor contextExplore how people describe their needs, then connect relevant search themes to the pages that should answer them.
Audience research · Search intent · Page mapping · Content gapsWork through the agreed page and website changes, so information is clearer for visitors and easier for search engines to understand.
Page titles · Headings · Internal links · Technical fixesFor organisations serving a defined area, bring the website and local business information into a consistent approach.
Google Business Profile · Service areas · Business details · Review guidanceImprove existing information or develop agreed pages and articles. Review what people find and use that evidence to plan the next changes.
Content audits · Page copy · Useful articles · Progress reportingBefore the keywords, we need to understand what you do, who you serve and what a useful enquiry looks like.
A clear service page, accurate local details or a better route to contact may matter more than adding another article. The audit helps decide where effort belongs.
We bring content and technical work into the same conversation, with responsibilities agreed around your current website.
A clear brief connects the initial findings with implementation and the way progress will be reviewed.
Your goals, website, audience and available search information.
Agree the scope, dependencies and order of improvements.
Make the agreed website and content changes, with review points.
Compare available evidence and decide what needs attention next.
We agree useful measures and reporting around your goals and the tools available. Rankings are one part of the picture.
Where available, review the queries and pages appearing in search, alongside impressions and clicks in Search Console.
Look at how people reach and use key pages, using appropriately configured analytics where available.
Connect website activity with the enquiries your organisation receives, using the records and measurement arrangements you agree.
Our approach follows Google’s published search guidance ↗.
Start with your website and the priorities. We’ll define a brief around the work, responsibilities and level of ongoing support you need.
Discuss the starting point ↗
A website project bringing consultancy content, mobile optimisation and SEO foundations together. Read the case study for the brief and services delivered.
Yes. We start by reviewing the current website, its platform and available access. Any changes that require your existing provider can be identified in the scope.
No. Search rankings and indexing are controlled by search engines. We agree the work and review the evidence without promising a particular position or level of traffic.
The time depends on the changes, website and competition. Some improvements can be assessed sooner; others need months. We agree review points around the work rather than promise a fixed result date.
Yes. We can review local website content and Google Business Profile information, subject to eligibility and the access available. The scope should reflect the areas and services you actually cover.
Basic website setup and an ongoing SEO programme are different scopes. We clarify which foundations are included in your website project and what additional work is proposed.
The quote depends on the website, priorities, implementation and any ongoing work. Share your website and goals so we can define an appropriate brief.
Tell us about your organisation, the website you use today and the enquiries you want it to support. We’ll work through the priorities with you.