Prospective clients struggled to see how Three-Sixty could turn their ideas into business-driving content. The site’s messaging was fragmented, services weren’t clearly explained, and it was difficult to understand the end-to-end process—so engagement and inquiry rates stayed low despite high-quality work behind the scenes.
We started by distilling Three-Sixty’s core promise—“Align your content with your business objectives to drive real results”—and rewrote the homepage to lead with that value. We then streamlined the “What We Do” section into a clear narrative: strategy, production, PR, and video. Each service received a concise, benefit-focused description and real-world examples. To demonstrate expertise, we added client success stories and embedded video samples throughout. Finally, we ensured the entire site was fast, mobile-friendly, and easy to navigate, so visitors could instantly grasp the full scope of Three-Sixty’s capabilities.